BUILD PEOPLE UP.
BUILD A BUSINESS. 

PURE PHYSIQUE is an easy to launch and simple to scale studio model built around our unique
30-minute resistance training workouts. Join our team and build a business that transforms lives and leaves a legacy. 

OWN YOUR IMPACT

As a PURE franchisee you get more than a business. You get to have a direct and meaningful impact on people's lives.  And you get the satisfaction of knowing that what you do matters on a large scale. 

STEP ONE IN A LIFE CHANGING OPPORTUNITY

Fill out the form and learn more about franchising with PURE PHYSIQUE.  

Are you a client of PURE?

YES
NO

Do you have experience owning/running a business?

YES
NO

WHO WE ARE

Mike & Corrie-Beth Lipowski are the founders of the PURE PHYSIQUE franchise.

Mike opened the original Westchester, NY studio in 2007. Just a few years later Corrie-Beth (a client at the time) underwent her own transformation following PURE's time efficient fitness model—losing 30 lbs. after years of unsuccessful dieting and hours of cardio each week.

One year after Mike broke his personal rule of "never date a client"—for the first and only time in his career—the two were married and Corrie-Beth left her teaching career to join Mike in a fitness career. 

Together along with an amazing team PURE has since grown into a fitness studio franchise and an internationally renowned coaching program.

Corrie-Beth and Mike also have two young boys; making PURE their personal solution for staying fit as busy parents.

THE PURE CULTURE

PURE PHYSIQUE has a singular core purpose...We Build People Up

Our franchisees and every team member and employee throughout PURE embaraces this core ideology and if that sounds like one you can embrace then a PURE franchise could be right for you. 

THE VALUES THAT DRIVE
OUR CULTURE

PERSONAL GROWTH 

As leaders, we go first. But in order to go first you have to grow first.  Each day we set out to become 1% better than yesterday.

POSITIVE ATTITUDE 

It's people who create the High Vibe community PURE is known for and a positive enthusiastic attitude is the key ingredient. 

INSPIRING

We encourage and make it possible for others to achieve their best by modeling the values, attitudes, and actions we are helping them develop.

INTELLIGENT FITNESS

Although our programs are uniquely designed and novel to most we always lead with science before fads and fun.

TEAM PLAYER

As committed as we are to individual growth, we are equally selfless and committed to helping each other win.

WHAT MAKES PURE DIFFERENT

WHY OWN A PURE FRANCHISE

STEPS TO OWNING YOUR PURE FRANCHISE

LET'S DO THIS TOGETHER 

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